Featured Story
Brand Trust After a Cyberattack: How Asian Companies Should Communicate a Data Breach Without Losing Customer Confidence
A customer receives an email saying that a company they regularly buy from has experienced a cybersecurity incident. The message says the situation is…
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Leadership
Employee Advocacy in Asia: How Companies Turn Business Achievements Into Credible Staff-Led Brand Proof
A company learns on a Tuesday afternoon that a milestone it has worked towards for two years has been independently…
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Business
How Asian Companies Can Build a Brand Claims Approval Process Before Marketing Goes Live
A marketing team is preparing a campaign for a Malaysian manufacturer. The headline describes the company as a regional market…
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Business
Trust Badges, Award Logos and Record Seals: How Asian Brands Should Display Recognition Without Overstating It
Scroll to the footer of almost any corporate website in Kuala Lumpur, Singapore or Jakarta and you will usually find…
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How Asian Companies Can Build a Brand Proof System for Procurement and Enterprise Sales
A manufacturing supplier may have years of reliable delivery experience, a technology company may have successfully completed complex…
Brand Impersonation in Asia: How Companies Protect Customer Trust When Scammers Borrow Their Name
A customer contacts your support team, upset. She paid a deposit through what looked like your official social…