KUALA LUMPUR, Malaysia – Global social livestreaming platform BIGO LIVE has been officially recognised by Asia Record as the “Largest Live-Streaming Platform by Monthly Active Broadcasters in 2025,” highlighting the scale of its creator community and the growing influence of live content within the digital entertainment industry.

Launched in Singapore in 2016 by BIGO Technology, BIGO LIVE has developed into a global platform where creators broadcast in real time, showcase their talents and interact directly with audiences.

Today, the platform connects more than 700 million users across over 150 countries and regions, demonstrating how livestreaming has evolved from a niche form of online entertainment into a global social phenomenon.

Users and creators can explore the platform through the official BIGO LIVE website.

From Watching Content to Being Part of It

Traditional entertainment is largely one-directional.

Audiences watch a television programme, movie or recorded video after it has already been produced.

Livestreaming changes that relationship.

The audience becomes part of what is happening.

Viewers can comment, react, send virtual gifts and interact with broadcasters while the stream is taking place. Creators can respond immediately, turning content into a real-time conversation.

That interaction is one of the reasons livestreaming has developed into a distinct form of digital entertainment.

For BIGO LIVE, the broadcaster sits at the centre of this experience.

Creators can use the platform to sing, dance, play games, host conversations, showcase talents or simply communicate with their communities.

Why Monthly Active Broadcasters Matter

Many digital platforms are measured primarily through the size of their user base.

But for a livestreaming platform, another group is equally important: the people creating the live content.

Without active broadcasters, there is nothing for audiences to watch or interact with.

Monthly active broadcasters therefore provide a useful perspective on the strength of a livestreaming ecosystem.

A large active broadcasting community means new conversations, performances and interactions are constantly being created across the platform.

This is what makes BIGO LIVE’s Asia Record title particularly relevant.

The recognition is not simply about downloads or registered accounts.

It focuses specifically on the scale of people actively broadcasting.

BIGO LIVE Recognised by Asia Record

The scale of BIGO LIVE’s broadcaster community resulted in the platform being officially recognised by Asia Record as the “Largest Live-Streaming Platform by Monthly Active Broadcasters in 2025.”

The recognition represents an important milestone for BIGO LIVE and highlights the community that has developed around real-time digital content.

It also reflects the collective contribution of broadcasters, viewers, employees and the wider creator ecosystem that supports the platform.

Representing BIGO LIVE in Malaysia, Muhammad Syazwan Bin Samsudin, Marketing Manager at BIGO LIVE, said:

“We are honoured to be recognised by Asia Record as the largest live-streaming platform by monthly active broadcasters. This achievement reflects our dedication to providing a dynamic and supportive environment for our broadcasters and viewers. We will continue to innovate and expand our platform to enhance user engagement and content diversity.”

Building a Global Platform from Singapore

BIGO LIVE’s journey is also an interesting Asian technology story.

Its parent company, BIGO Technology, was founded in Singapore in 2014, with BIGO LIVE launched two years later.

The platform expanded rapidly.

By 2017, it had moved into markets across Asia, the Middle East and North America. By 2018, BIGO LIVE had reached 200 million registered users globally.

In 2019, BIGO was acquired by JOYY Inc.

The platform continued expanding internationally and had reached 400 million users across more than 150 countries by 2021.

In 2026, BIGO LIVE marked its tenth anniversary having surpassed 700 million users worldwide.

The journey demonstrates how a technology platform originating in Southeast Asia can develop an audience on a global scale.

Local Communities Within a Global Platform

Building a global social platform involves more than making an application available in multiple countries.

Content is inherently local.

Humour is local. Language is local. Music preferences are local. Cultural references are local.

BIGO Technology says localisation forms an important part of how it operates across its markets.

This approach allows BIGO LIVE to function as a global platform while individual creator communities maintain their own languages, personalities and cultural identities.

For Malaysian broadcasters, that creates two opportunities.

They can build communities among local audiences while potentially reaching viewers from other markets through the same platform.

Malaysian Creators on a Global Stage

Malaysia forms part of BIGO LIVE’s wider regional creator ecosystem.

The platform regularly organises activities and recognition programmes for Malaysian broadcasters, including its annual BIGO Gala events.

In January 2025, BIGO LIVE Malaysia held its annual Gala Awards in Sri Kembangan, bringing together creators while also welcoming participation from markets including Japan, South Korea and the Chinese region.

Events such as these demonstrate an important aspect of creator platforms.

Online communities increasingly create offline communities as well.

People who initially meet through livestreams can eventually participate in events, competitions and creator programmes in the physical world.

For broadcasters, this can transform an online profile into a more developed creator identity.

The Creator Economy Is Becoming a Career Path

The growth of livestreaming is part of a much larger transformation in media.

A generation ago, becoming an entertainer generally required access to established media organisations.

A singer needed a recording opportunity.

A television personality needed a broadcaster.

An aspiring presenter needed an audition.

Digital platforms have lowered many of those barriers.

Today, someone with a smartphone, personality and an idea can begin broadcasting directly to an audience.

That does not mean success is easy.

Building a sustainable audience still requires consistency, creativity and the ability to maintain genuine engagement.

But the route into content creation is much more accessible than it once was.

Turning Attention Into Opportunity

Livestreaming also differs from conventional social media because creators can potentially monetise audience relationships directly.

On BIGO LIVE, viewers can support eligible broadcasters through virtual gifts, while creators can develop communities around regular live content.

The platform also works with third-party creator agencies that can help recruit, onboard and develop broadcasters.

This ecosystem can create opportunities for creators who may not fit traditional entertainment formats.

A broadcaster does not necessarily need millions of followers.

A smaller but highly engaged community can also be valuable.

This reflects a wider change across the creator economy: engagement can matter as much as audience size.

Real-Time Interaction Creates a Different Kind of Community

The strongest livestreaming communities can feel different from conventional social media audiences.

A recorded video creator publishes something and waits for reactions.

A livestream broadcaster experiences those reactions immediately.

Viewers can influence the direction of a conversation.

Broadcasters can recognise regular audience members.

Communities can develop their own jokes, traditions and shared experiences.

Over time, that interaction can create a stronger sense of participation.

The audience is not simply consuming content.

They are helping shape the experience.

This is one of the key reasons broadcasters are so important to the BIGO LIVE ecosystem.

Technology Is Making Livestreaming More Global

Language has historically been one of the biggest barriers to truly global social interaction.

BIGO LIVE has been experimenting with technology designed to reduce that barrier.

In 2025, the platform introduced a real-time translation feature capable of translating spoken broadcaster content into subtitles in supported languages.

For example, English-speaking broadcasters can have their speech translated into languages including Malay, Chinese, Japanese, Thai, Vietnamese and others.

The technology creates interesting possibilities.

A creator’s potential audience no longer needs to be limited entirely by the languages they speak.

As artificial intelligence and translation technology improve, livestreaming could become increasingly borderless.

AI and the Future of Social Interaction

BIGO Technology’s stated vision is to create a world connected through the power of AI.

For livestreaming, AI can influence everything from content discovery and moderation to translation, creator tools and virtual experiences.

BIGO LIVE already offers formats beyond conventional camera-based livestreaming, including audio rooms, multi-guest broadcasts and virtual live experiences.

These developments demonstrate how the definition of a “broadcaster” is changing.

The creator of the future may appear on camera.

They may use an avatar.

They may host an audio conversation.

Or they may use technologies that have not yet become mainstream.

The underlying principle remains the same: connecting people in real time.

The Responsibility That Comes With Scale

Large social platforms also face significant responsibilities.

Livestreaming happens instantly, which creates different challenges from pre-recorded content.

Platforms need systems for moderation, user reporting, privacy and community safety while supporting large volumes of real-time interaction.

As BIGO LIVE’s community expands, maintaining a positive environment for both broadcasters and viewers becomes increasingly important.

Growth therefore cannot be measured solely through the number of users or broadcasters.

Long-term platform strength also depends on whether people feel comfortable participating in the community.

A Decade of Livestreaming

BIGO LIVE celebrated its tenth anniversary in 2026.

In technology, a decade is a long time.

Platforms rise and disappear. Consumer behaviour changes. New competitors emerge. Entire content formats can become popular within a few years.

BIGO LIVE’s development from a Singapore-launched app in 2016 into a platform serving hundreds of millions of users illustrates how significantly livestreaming itself has evolved during that period.

What began as a way to broadcast live video has become an ecosystem involving creators, audiences, virtual economies, agencies, events and increasingly sophisticated technology.

Continuing the BIGO LIVE Journey

The Asia Record recognition in 2025 gives BIGO LIVE another benchmark in that journey.

Being recognised as the Largest Live-Streaming Platform by Monthly Active Broadcasters in 2025 highlights something fundamental to the platform’s business.

Technology may provide the infrastructure, but broadcasters create the experience.

Every stream begins with someone deciding to go live.

Every community begins with people choosing to interact.

And every successful creator needs an audience willing to return.

As livestreaming continues evolving alongside artificial intelligence and the wider creator economy, BIGO LIVE’s challenge will be to keep giving both sides of that relationship — creators and viewers — reasons to participate.

Because ultimately, the most valuable part of a livestreaming platform is not simply the technology.

It is the people who choose to go live.

Creators and viewers can explore BIGO LIVE through the official BIGO LIVE website.

For more information about this recognition and other remarkable achievements across Asia, visit AsiaRecord.com.

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