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How to Build a Corporate Proof Page: What Asian Brands Should Publish to Make Claims Verifiable
Most corporate websites have an About page. Far fewer have a place where an interested buyer can quickly establish whether the claims on that…
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Business
Record-Breaking Campaigns in Asia: How Brands Can Turn a Record Attempt Into Lasting Credibility
A company approaches its 20th anniversary and someone in the marketing meeting suggests attempting a record. Perhaps it is the…
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Business
Farmasi Lautan Marks 41 Years of Pharmacist-Led Healthcare with Asia Record Recognition
KUALA TERENGGANU, 17 September 2026 – From a single community pharmacy to a network of 51 outlets, Farmasi Lautan has…
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Business
How to Build a Brand Evidence Library for Sales, PR and Tenders
A sales director says the company serves more than 500 customers. The corporate website says “over 600”. An old tender…
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Business
Brand Due Diligence in Asia: What Buyers Verify Before They Trust Your Company
A prospective customer receives an impressive sales deck. The website describes the company as trusted, innovative and established.…
Business
Earned Media in Asia: What Makes a Company Announcement Worth Covering
Ask a founder in Kuala Lumpur, Jakarta or Ho Chi Minh City why their company never appears in…