KUALA LUMPUR, Malaysia – Target Media Sdn Bhd has been officially recognised by Asia Record as the “Largest Elevator Advertising Media Network in Malaysia in 2025,” marking a significant milestone for the company and Malaysia’s evolving out-of-home (OOH) advertising industry.

Target Media Malaysia specialises in indoor elevator media, connecting brands with consumers through advertising screens and media placements across residential buildings, offices, commercial environments and other high-traffic urban locations.

The company’s growth reflects a broader shift in advertising: as brands compete for attention across increasingly fragmented media channels, the physical spaces consumers encounter every day are becoming valuable communication environments.

Advertisers and property owners can learn more about the company’s media network through the official Target Media Malaysia website.

Turning Everyday Elevator Rides Into Media Opportunities

Elevators are part of the everyday routine for millions of people living and working in urban environments.

Consumers may use them several times throughout the day — leaving home, arriving at the office, visiting a shopping destination or returning to their residences.

For advertisers, these moments create an interesting opportunity.

Unlike many digital environments where consumers rapidly scroll between competing content, elevator advertising places a brand within a defined physical space for a period of time.

Target Media has built its business around transforming these everyday moments into opportunities for brands to communicate with consumers.

Its media network covers locations including business districts, office buildings, residential developments and shopping malls, giving advertisers access to audiences within environments where they live, work and spend their time.

How Target Media’s Elevator Advertising Works

Target Media uses several formats within its indoor advertising network.

According to the company’s official platform, these include 25-inch digital screens inside elevators, 32-inch digital screens in main or car park lobbies, and poster frames within elevators.

These placements allow advertisers to communicate different types of content ranging from brand campaigns and product launches to entertainment, community information and other commercial messages.

The location of each screen is an important part of the media strategy.

Rather than advertising to an undefined mass audience, elevator media allows campaigns to be placed within specific buildings and geographic environments.

For brands, this can create opportunities to align advertising locations more closely with the audiences they want to reach.

More information about these advertising formats is available through Target Media Malaysia.

Target Media Recognised by Asia Record

The scale of Target Media’s Malaysian elevator advertising network resulted in the company being officially recognised by Asia Record as the “Largest Elevator Advertising Media Network in Malaysia in 2025.”

The recognition represents an important milestone for Target Media while highlighting the growing role of specialised OOH and indoor media channels within Malaysia’s advertising landscape.

Building a large media network requires more than installing screens.

It also depends on developing relationships with property owners and building management while providing advertisers with media solutions that fit their campaign objectives.

The achievement therefore reflects the contributions of Target Media’s employees, advertisers, clients, property network and wider business ecosystem.

Commenting on the recognition, Ricky Wong, Founder of Target Media Sdn Bhd, said:

“We are honoured to be recognised as Malaysia’s largest elevator advertising media network. This achievement is a testament to our team’s hard work and our commitment to innovation in advertising. We look forward to continuing to provide brands with powerful platforms to engage their audiences effectively.”

From OOH to DOOH

The advertising industry is also undergoing an important transition from traditional out-of-home advertising towards digital out-of-home (DOOH) media.

Traditional outdoor formats such as billboards and posters remain important, but digital screens provide advertisers with greater flexibility in how campaigns are displayed.

Content can be adapted to different locations and campaign requirements without relying entirely on traditional printed formats.

Target Media’s use of digital elevator and lobby screens places the company within this evolving DOOH ecosystem.

The result is a media format that combines two characteristics: the physical visibility of out-of-home advertising and the flexibility of digital content.

Why Location Matters in Advertising

One of the most important principles in advertising is relevance.

A campaign needs not only the right message but also the right audience and environment.

This is where location-based media can create value.

A screen inside an office tower, for example, reaches a different audience from one within a residential development or shopping environment.

For advertisers, understanding these differences can help determine which locations are more relevant to their campaign objectives.

Target Media’s network therefore functions not simply as a collection of advertising screens but as a location-based media platform.

The greater the variety of buildings and environments within the network, the more options advertisers have when developing campaigns.

Part of the Focus Media Network

Target Media Malaysia’s development also forms part of a much larger international media story.

The company identifies itself as the Malaysian presence of Focus Media, which pioneered indoor building advertising in China.

Focus Media was established in 2003 and subsequently expanded its elevator advertising model internationally. Target Media’s official company history states that the group’s international expansion began with South Korea in 2016 before Focus Media expanded into Malaysia in 2022.

This connection gives Target Media Malaysia access to experience developed through a much larger elevator advertising ecosystem.

At the same time, the Malaysian operation focuses on developing a network suited to the country’s own property and advertising landscape.

Connecting Property Owners, Advertisers and Audiences

Elevator media sits at the intersection of three different groups.

There are the property owners and building managers providing the physical locations.

There are advertisers seeking to reach consumers.

And there are the audiences who encounter the content as part of their daily routines.

For an elevator media network to grow sustainably, it needs to create value across all three.

Property owners need professionally managed installations, advertisers need relevant media opportunities, and audiences need content that fits naturally within the environment.

Target Media’s business model is built around connecting these different stakeholders through its indoor media network.

The Battle for Consumer Attention

Modern consumers are surrounded by advertising.

They encounter brands through social media, search engines, streaming platforms, websites, retail environments and traditional media.

This abundance of content has made attention increasingly difficult to capture.

As a result, brands are looking for communication opportunities beyond conventional digital advertising.

Elevator media provides one such environment.

Instead of competing within an endless social media feed, a brand can occupy a physical space consumers repeatedly encounter during their daily routines.

That repeated visibility can play an important role in building brand familiarity, particularly when the media location aligns with the intended audience.

Building Malaysia’s Elevator Media Ecosystem

Being recognised as the Largest Elevator Advertising Media Network in Malaysia in 2025 establishes an important benchmark for Target Media.

But scale also creates expectations.

As the network expands, maintaining media quality, developing relationships with property owners and helping advertisers use the platform effectively will become increasingly important.

Technology is also likely to play a larger role as DOOH advertising becomes more sophisticated and brands seek greater insight into how physical media fits within integrated marketing campaigns.

For Target Media, the opportunity is to continue transforming a simple everyday environment — the elevator — into a more strategic communication channel between brands and consumers.

The Asia Record recognition highlights how far that network has developed in Malaysia and provides a benchmark for its next stage of growth.

Advertisers and property owners interested in the company’s elevator and indoor media solutions can visit the official Target Media Malaysia website.

For more information about recognised brands, organisations and achievements across the region, visit AsiaRecord.com.

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